Employer Brand Manager | 12+ Yrs Proven Expert

Current Location: Amsterdam, Netherlands | LinkedIn | Work Authorization: US & EU (Citizenship in both jurisdictions) | Contact

Table of Contents

PROFESSIONAL SUMMARY

Strategic Employer Brand Manager and Talent Communications expert with 12+ years building compelling employer value propositions and scaling recruitment through data-driven employer branding. Proven track record attracting top talent globally by designing authentic brand narratives, leading multi-channel campaigns, and aligning talent strategy with organizational culture. Expert in EVP development, recruitment marketing, candidate experience optimization, and building engaged employer brands across diverse industries and geographies. Skilled at translating business objectives into compelling employer brand strategies that drive talent acquisition, retention, and organizational reputation.

CORE COMPETENCIES

PROFESSIONAL EXPERIENCE

Employer Branding Manager – Consultant

Grindr | Los Angeles Metropolitan Area | Jan 2014 – Dec 2015

Architected and executed global employer branding strategy transforming Grindr into a destination employer for top tech talent. Designed and deployed compelling employer value proposition and multi-channel brand campaigns attracting thousands of high-quality talent leads from engineers and developers worldwide.

Key Achievements:

Architected company EVP and global employer brand, building strong market positioning and digital presence that attracted thousands of inbound talent leads from highly skilled engineers and developers
Developed and deployed multi-channel campaigns across digital, social media, and high-profile tech events amplifying backend engineering capabilities and sustaining engaged developer community
Launched and branded “Grindr Labs” as unique tech identity, securing features in premier industry outlets including VentureBeat and TheNewStack, significantly increasing brand visibility and credibility
Represented company as public speaker and panelist at industry events, elevating thought leadership and employer reputation in global tech community
Organized Grindr Tech Talks and developed comprehensive tech brand collateral, coordinating C-level executive participation to showcase technological advancements and reach new technical audiences
Collaborated on Grindr4Equality initiative, integrating diversity, equity & inclusion (DEI) principles into employer branding to attract underrepresented tech talent
Managed relationships with agencies and media, ensuring targeted, consistent messaging and maximizing positive brand coverage across tech publications and platforms

Employer Branding Manager – Consultant

Mozilla | San Francisco Bay Area | Mar 2014 – Feb 2015

Led complete overhaul of Mozilla’s global Careers website and talent-facing social media presence. Redesigned employment brand and digital recruitment practices, integrating advanced social media branding and modern engagement strategies across global channels to elevate employer brand and significantly improve candidate attraction worldwide.

Key Achievements:

Redesigned Mozilla’s employment brand and digital recruitment practices, integrating advanced social media branding and modern engagement strategies across global channels
Developed and launched tailored, audience-specific content campaigns on Facebook, Twitter, LinkedIn, and Reddit, dramatically increasing candidate reach and employer engagement
Orchestrated global collaboration with 13 offices and personnel in 30+ countries, ensuring consistent, authentic content and local market adaptation for maximum resonance
Leveraged cutting-edge tools including Social Graph analysis, Semantic Web, and advanced ad platforms (Google Ads, Facebook Ads, Twitter Ads) to maximize campaign visibility and targeted applicant flow
Produced multimedia-rich content including infographics, vlogs, microblogs, and compelling calls-to-action
Implemented performance-driven tactics including CPC optimization, real-time analytics, and user-generated content initiatives, delivering measurable growth in candidate attraction and brand affinity
Managed global careers website redesign, improving user experience and application conversion rates across all markets

Global Recruitment Manager – Strategy, Analytics & Assessments

Booking.com | Amsterdam, Netherlands | Jul 2017 – Jul 2018

Modernized and scaled global hiring systems supporting recruitment of 1,000+ Product & Tech professionals. Built executive dashboards, optimized omni-channel recruitment campaigns, and drove data-informed talent attraction strategy through advanced analytics and recruitment intelligence.

Key Achievements:

Pioneered Textio-driven job content optimization and A/B testing, significantly boosting candidate quality and pipeline diversity through data-backed language analysis
Built executive dashboards using Google Data Studio, Looker, and Tableau tracking key funnel metrics including time-to-fill, cost-per-source, recruiter productivity, and channel performance
Consolidated multi-channel recruitment data to optimize job ad spend and engagement using conversion analytics and data-backed campaign decisions
Enhanced recruitment intelligence by surfacing trends that improved sourcing strategy, candidate experience, and hiring velocity
Led omni-channel recruitment campaigns across social, digital, and job boards, iterating based on real-time conversion metrics
Partnered with Talent Acquisition to align event strategies (virtual and in-person) with DEI objectives and business growth targets
Featured on Hired.com and HackerRank podcasts for innovative work in funnel optimization and recruitment analytics, elevating Booking.com’s thought leadership in data-driven hiring

Global Program Manager

Booking.com | Amsterdam, Netherlands | Feb 2021 – Present

Lead global cross-functional programs transforming talent acquisition and people systems into scalable, data-driven solutions across 20+ markets. Direct strategic program execution, resource allocation, and change management for complex organizational initiatives, with emphasis on employer brand strategy and talent messaging.

Key Achievements:

Transformed referral program into #2 global hiring source across 70+ countries by developing compelling employer messaging, gamification, and targeted internal communications campaigns
Scaled inclusive, analytics-driven marketing campaigns by embedding Employee Resource Groups (ERGs) into campaign design, increasing candidate diversity representation and employer brand resonance
Built and maintained real-time analytics dashboards tracking program health, ROI metrics, and diversity KPIs—enabling data-driven decision-making for stakeholders across product, HR, marketing, and operations
Developed modular engagement models aligned to global brand goals and business priorities, creating consistent employer messaging across 20+ markets
Reduced time-to-hire by 35% through workflow automation, policy redesign, and optimized candidate experience initiatives
Managed cross-functional teams across product, HR, marketing, and operations—ensuring seamless delivery, dependency management, and executive alignment on employer brand strategy
Led internal communications and change management for major talent acquisition initiatives, crafting executive messaging and facilitating cross-team updates

Recruitment Marketing Program Manager

Amazon | Greater Los Angeles Area | Jan 2016 – Dec 2016

Managed $21M+ strategic sourcing pipeline and recruitment marketing program, leading team of five sourcers. Delivered 21 regionally customized high-volume talent acquisition campaigns across North America with emphasis on employer brand consistency and inclusive hiring narratives.

Key Achievements:

Orchestrated end-to-end recruitment marketing strategies across 21 sites, enabling rapid workforce scaling and consistent achievement of hiring goals across diverse geographies
Forged strategic partnerships with diversity and inclusion organizations to attract underrepresented talent including veterans, developing targeted employer messaging for priority populations
Executed multi-channel marketing campaigns across billboards, radio, digital, social media, email, and local outreach boosting employer brand awareness and lead generation in priority markets
Developed regional employer brand variations maintaining global consistency while adapting to local market preferences and candidate psychographics
Monitored industry trends and emerging technologies translating market intelligence into actionable employer branding and sourcing strategies
Led team of sourcers in executing campaigns, training on employer brand messaging and candidate engagement best practices

Digital Marketing Consultant

SocialMediafy, Dome9 Security, TheNewStack.io, Redis Labs | San Francisco Bay Area | Mar 2014 – Jan 2016

Engaged as consultant for multiple SaaS and tech clients leading multi-channel digital marketing, recruitment marketing, and event activation initiatives. Developed brand growth strategies and talent attraction campaigns leveraging digital channels and community engagement.

Key Achievements:

Developed multi-channel marketing strategies managing SEO, PPC, social media, and content programs boosting brand authority and lead generation
Led integrated marketing campaigns delivering 1,500+ marketing qualified leads (MQLs) in eight months through targeted digital and social campaigns
Built targeted lead generation and sales enablement programs, expanding influence across major AWS ecosystem events globally
Drove digital marketing and event attendee acquisition, optimizing multi-channel campaigns and landing pages for conversion

Recruitment Program Manager

Amazon | Seattle, Washington | Jan 2012 – Mar 2014

Played pivotal role building teams across 11 global offices contributing to success of key Amazon products. Developed innovative, non-traditional recruitment strategies leveraging social media and diverse platforms to attract talent while maintaining consistent employer brand messaging across regions.

Key Achievements:

Developed innovative recruitment strategies leveraging blogosphere and diverse social media platforms to engage, attract, and recruit talent
Organized and supported talent events across 30+ global locations, reinforcing employer brand and candidate experience consistency
Collaborated with cross-functional teams aligning recruitment marketing with business objectives and employer brand strategy, ensuring strategic staffing
Created employer brand collateral and messaging guidelines used across global recruitment efforts

Skills Applied: Recruitment Strategy | Employer Branding | Multi-Channel Marketing | Event Management | Cross-Functional Collaboration

Founder & Chief Talent Officer

FastHire.com | Greater Seattle Area | 1999 – 2012

Founded and led full-service recruitment solutions company partnering with diverse clients across technology, healthcare, retail, finance. Developed employer branding and recruitment marketing strategies for client companies, helping them position themselves as employers of choice in competitive talent markets.

Key Achievements:

Developed customized recruitment and employer branding strategies for agency and in-house settings, optimizing workforce planning and building sustainable talent pipelines
Created and executed employer branding, recruitment marketing, and business development initiatives for clients, enhancing their talent attraction and employer reputation
Delivered training and coaching workshops for client hiring teams on recruitment strategy, employer brand messaging, and candidate engagement best practices
Consulted with clients on building authentic employer brands and developing compelling recruitment narratives

Skills Applied: Recruitment Strategy | Employer Branding Strategy | Training & Development | Client Consulting | Business Development

Interim Partner Marketing Program Manager

Booking.com | Amsterdam, Netherlands | Sep 2019 – Feb 2020

Led strategic partner marketing initiatives optimizing program delivery and stakeholder engagement. Acted as strategic liaison translating business needs into compelling marketing narratives and communications.

Key Achievements:

Aligned partner marketing strategy with business goals through tactical and operational planning and compelling communications
Built and implemented systems to prioritize, track, and escalate partner marketing initiatives efficiently
Translated strategic vision into actionable plans driving commercial operations excellence and consistent messaging

Skills Applied: Marketing Strategy | Stakeholder Management | Communications | Strategic Planning

EDUCATION

Master of Divinity (Applied Ethics, Jewish & Islamic Education) Starr King School for Ministry, Claremont Graduate University, UC Berkeley, Graduate Theological Union, Pontifical Gregorian University (Vatican) | Jan 2009 – Jan 2013

Bachelor of Science, Organizational Management St. Joseph’s University, New York

Additional Coursework: International Business (Hong Kong Baptist University, Chongqing University) | Communication & Media Studies (University of Washington) | American Sign Language (Seattle Central College)

CERTIFICATIONS & CREDENTIALS

Lean Six Sigma Black Belt Certification – Program & Project Management (Advanced Innovation Group Pro Excellence) | Apr 2023

Lean Six Sigma Green Belt Certification – Program & Project Management (Advanced Innovation Group Pro Excellence) | Dec 2019

Certificate in HR Management – St. Joseph’s University, New York

Clinical Pastoral Education (CPE) Level 1, 2, & 3 – San Francisco Night Ministry, University of Redlands

RYT 200 Hour Yoga Teacher Certification – Vinyasa Yoga Academy

TEFL Certification – The TEFL Academy

TECHNICAL SKILLS & PLATFORMS

LANGUAGES

English (Native) | Dutch (A2, working towards B1) | Italian (Conversational)

THOUGHT LEADERSHIP & PUBLIC SPEAKING

Featured Media:

Hired.com podcast: “How Analytics & Funnel Metrics Drive Serious Conversion at Booking.com”
HackerRank podcast: “Hiring Software Developers Globally: Tips for Evaluating Candidates”
Amsterdam Tech Recruitment Meetup: “Candidate Attraction and Generation: Tips, Tricks, and Strategies for Success”