Professional Summary
Collaborative Employer Branding Expert with 10+ years of experience enhancing company reputation, culture, and talent strategies for global brands like Booking.com, Amazon, Disney, Grindr, Mozilla, and The Los Angeles Times. I partner with cross-functional teams to create recruitment marketing strategies that attract top talent and build strong employer brands.
Specializing in multi-channel recruitment marketing and social media strategies, my data-driven initiatives have consistently improved employer visibility and engagement across diverse platforms.
I work closely with stakeholders to align business goals with talent strategies, contributing to reduced time-to-hire and fostering more inclusive, diverse workplaces. I’ve collaborated with international teams to design sourcing campaigns that strengthened employer brands across global markets.
Passionate about building partnerships, promoting diversity, and driving meaningful change in talent acquisition.
Learn more about me:
- To learn more about my professional background, please visit my [LinkedIn Profile].
- Learn about my chaplaincy, research and volunteer work on my chaplaincy resume here.
Professional Experience
Booking.com
Employer Brand Program Manager | Feb 2021 – Present
- Worked with the Global Employer brand team to provide feedback on the team’s employer branding strategies to enhance Booking.com’s global reputation.
- Revamped the Employee Referral Program, transforming it into the leading talent acquisition channel.
- Developed scalable engagement strategies and implemented data-driven performance frameworks.
- Collaborated with cross-functional teams to improve candidate experiences.
- Increased referral hires by 400%, positioning the program as the #2 talent acquisition source.
Works Council Netherlands – Internal Communications | Nov 2021 – Present
- Advocated for employees’ interests while driving organizational change through collaborative dialogue with leadership.
- Spearheaded internal communication strategies to ensure alignment on company policies and labor law compliance (surveys, internal live streams, emails).
- Participated in negotiations that led to improved workplace efficiency and employee satisfaction.
Global Program Manager – Operations | Mar 2020 – Feb 2021
- Designed and implemented global talent acquisition programs, including CRM platform rollouts.
- Created and launched an Alumni commuity.
- Developed virtual onboarding programs to enhance new employee experiences.
- Managed risk and optimized internal communication strategies.
- Led the implementation of two CRM platforms, improving candidate tracking and reducing time-to-hire by 25%.
Interim Partner Marketing Program Manager | Sep 2019 – Feb 2020
- Collaborated with business partners to deliver expert marketing consultation and solutions.
- Developed and executed strategic marketing partnership plans.
- Monitored performance and ensured commercial marketing operations exceeded targets.
- Increased internal partner engagement by 35% through customized marketing strategies.
Global Project Manager – Operations | Jul 2018 – Sep 2019
- Managed people technology tools and global recruitment agencies.
- Reduced agency costs by over 50% and increased tool usage by 90% through data-driven audits.
- Led the global rollout of diversity recruitment tools like Textio.
- Achieved a 10% increase in diversity hires through strategic implementation of inclusive hiring tools.
Global Recruitment Manager, Strategy, Analytics & Assessments | Jul 2017 – Jul 2018
- Transformed global hiring processes, leading the hiring of 1,000+ Tech & Product professionals.
- Developed recruitment reporting dashboards using Google Data Studio, Looker, and Tableau.
- Featured in Hired.com and HackerRank podcasts for insights on analytics-driven recruitment.
- Reduced time-to-hire by 30% through data-driven decision-making and process optimization.
Amazon
Recruitment Marketing | Jan 2016 – Dec 2016
- Crafted strategic sourcing campaigns for Amazon’s High Volume Hiring Program, managing a $21M budget across 21 regions.
- Established partnerships with diversity organizations to attract a broad range of candidates.
- Leveraged multi-channel marketing strategies, including digital, print, and broadcast media, to meet hiring goals.
- Increased diversity hires by 25% through strategic partnerships and targeted outreach.
SocialMediafy
Digital Marketing & Social Media Consultant | Nov 2015 – Nov 2016
- Led digital marketing and recruitment initiatives for clients including Cmpute.io, Dome9.com, and TheNewStack.io.
- Crafted and executed digital strategies that drove lead generation and brand visibility.
- Managed SEO/PPC campaigns, placed strategic ads on niche platforms, and developed multi-format content.
- Increased website traffic by 50% and achieved a 35% growth in qualified leads for Cmpute.io.
- Generated 1,500 qualified leads in eight months for Dome9.com through targeted social media campaigns.
- Boosted event attendance by 40% at Open Stack Summit through strategic content and promotion for TheNewStack.io.
Appen.com
Marketing Specialist Consultant | Mar 2015 – Oct 2015
- Contributed to a major voice collection project, recruiting 5,000 diverse voices for machine learning datasets.
- Utilize social media marketing and community partnerships to expand reach and engagement.
- Collaborated with marketing teams to develop effective recruitment campaigns.
- Achieved project goals two months ahead of schedule, contributing to faster product development timelines.
Grindr
Employer Branding Consultant | Jan 2014 – Dec 2015
- Worked with the head of brand to collaborate global employer brand strategies, enhancing Grindr’s ability to attract top tech talent.
- Worked with the brand team to market #GrindrLabs as a unique brand entity, securing coverage in top tech publications.
- Organized tech talks and public engagements to promote Grindr’s technology stack.
- Increased inbound tech talent applications by 60% through strategic branding initiatives.
Mozilla
Employer Branding Consultant | Mar 2014 – Feb 2015
- Revamped Mozilla Careers website and social media channels to improve candidate attraction and brand awareness.
- Produced tailored content for global audiences across Facebook, Twitter, LinkedIn, and Reddit.
- Collaborated with teams in over 30 countries to enhance employer branding initiatives.
- Boosted global candidate applications by 35% through innovative online campaigns.
Amazon
Recruitment Marketing | April 2012 – March 2014
- Collaborated with Amazon’s social media team to integrate innovative digital tools to attract top talent.
- Developed and executed non-traditional recruitment campaigns across 11 global offices, directly impacting key Amazon products like Amazon Lockers, Amazon Security, and Amazon Fulfillment.
- Utilized platforms such as blogs, LinkedIn, Facebook, and regional networks to engage and recruit candidates across the US, Canada, Europe, and South America.
- Increased candidate engagement by 40% and significantly reduced time-to-hire through targeted online campaigns.
Collaborated with Amazon’s employer brand team to expand presence in new markets, leading to a surge in qualified applicants and enhanced brand recognition. - Organized recruitment events and online campaigns that successfully filled critical roles in tech, customer service, and logistics sectors.
Los Angeles Times
Senior Recruitment Consultant | Sep 2007 – Aug 2008
- Spearheaded the development of the Los Angeles Times’ employer brand within the interactive newsroom.
- Hired over 60 newsroom professionals, including journalists, web producers, graphic designers, and editors.
- Recruited editorial staff for Metromix.com, doubling the team size and contributing to print-to-web growth.
- Developed social media strategies and a dedicated recruitment URL, increasing candidate engagement.
- Initiated a college internship program, connecting with 50+ schools nationwide to attract diverse talent.
- Moved the ‘Work for Us’ tab on the website, increasing application traffic by 45%
The Walt Disney Company
Recruitment Consultant | Jan 2007 – Dec 2007
- Built a talent pipeline of over 2,000 flash and web developers for the redevelopment of Disney’s online properties.
- Worked with the brand team on their execution of their employer branding strategies to attract top tech talent.
- Collaborated with internal teams to ensure brand consistency and effective candidate engagement.
- Utilized innovative sourcing techniques and advanced digital tools to streamline recruitment processes.
Education
Master of Divinity in Applied Ethics, Islamic Education, and Jewish Education
Amalgamated Degree from: Jan 2009 – Jul 2013
- Claremont Graduate University & Claremont School of Theology
- Starr King School for the Ministry, part of the Graduate Theological Union (GTU), an academic consortium affiliated with UC Berkeley
- The Pontifical Gregorian University (Vatican-affiliated)
- Field research included: Germany, Eastern Europe, Balkans & Turkey, Australia, Israel, Palestine, Singapore, Malaysia, Thailand, Vietnam, Laos, and Cambodia
Bachelor of Science in Organizational Management
St. Joseph’s
May 2008
Certification in Human Resources Management
St. Joseph’s
May 2008
Continuing Education
Clinical Pastoral Education (CPE) Level II and Level III
Shaw Chaplaincy Institute, University of Redlands Graduate School of Theology
Sep 2024 – May 2025
Clinical Pastoral Education (CPE) Level I
San Francisco Night Ministry
Oct 2022 – Apr 2023
Co-Active Coaching Level I
Certified Career & Leadership Coaching
Aug 2023 – Sept 2023
Lean Six Sigma Black Belt Certification (Program & Project Management)
Apr 2023
Lean Six Sigma Green Belt Certification (Program & Project Management)
Dec 2019
Lean Six Sigma White Belt Certification (Program & Project Management)
Nov 2019