The Opportunity

Oberoy Towers approached Dak-Tek, LLC parent company of missionEvitalize?, in an effort to gain additional clients. The hotel wanted to develop a web presence to attract clients.

 

The Challenge

The hotel required a website whose functionality would not only have features needed by their target markets but would also provide easy usability of the website in order to grow their target markets.

 

The Deliverables

missionEvitalize evaluated the features and functionality of their key competitors’ online offerings. A matrix was created that listed the key features and functionality for each competitor firm, as well as the target audience for each feature. missionEvitalize then conducted focus groups and user testing to evaluate the usability of each website feature.

 

The Solution

• The results were then used to recommend features and functionality critical to making a successful website, as well as to identify new opportunities in marketing the website.
• By working closely with the client development team and marketing department, missionEvitalize suggested features and functionality important to the target market segments. The implemented recommendations resulted in the following measurable benefits:

The Results

• The site development cycle was shortened by 3 months
• An increased rate of customer attraction
• New Web-based revenue streams
• An increased market position with travelers